Real estate legend Max Raine, former chairman of the Raine & Horne, has passed away aged 91

Posted by Mittie Cheatwood on Friday, April 26, 2024

Max Raine, the former chairman of the Raine & Horne estate agency, passed away last week aged 91.

Raine was the third-generation Raine family member to lead the esteemed property group which has his son, Angus, as its executive chairman.

Thomas Raine and Joseph Horne opened the firm’s first office in 1883, managing agents for the vast Wentworth and Cooper estates in Sydney’s east.

Max had joined the family business in 1950 aged 18, as a messenger boy, switchboard operator and rent collector, rising to become chairman in 1973 until his 2011 retirement.

He was an influential advocate and innovator in the real estate industry, pioneering the growth of suburban real estate offices in the 1960s starting at Double Bay, introducing franchising in the 1970s, and launching into commercial in the 1980s.

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Under his guidance, Raine & Horne became a leading brand across Australia and then internationally by the early 1990s.

Over 3000 people are currently part of the Raine & Horne Group, which sold $10bn worth of real estate worldwide in 2022. 

“The real estate industry has lost one of its most forceful and influential advocates with the passing of Max Raine,” said Brian Reid, a director of Raine & Horne Group.

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Raine is survived by his wife Susan, three daughters, Rebecca, Julia, Georgina, son Angus, 14 grandchildren and one great-grandchild.

“At our upcoming state and national awards, we are celebrating 140 years of our business success, and now we will also celebrate my father’s life too,” Angus said.

Raine died in Sydney’s Drayton House aged care facility in Rose Bay, suffering dementia over recent years. His funeral details are yet to be announced.

Many among his vast connections would receive polite penned notes through the years. The Sell certainly got many a supportive advisory, along with an open invitation to join him and Susan whenever holidaying at Terrigal over summer.

The agency slogan “Raine & Horne — we’ll look after you” will endure.

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Originally published as Real estate legend Max Raine, former chairman of the Raine & Horne, has passed away aged 91

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